Design V: Principles
Pictorial elements are the 'things' involved in composition; design principles are the ideas. The pictorial principles are balance/stability, unity/harmony, variety/contrast, emphasis, proportion, plus the important concepts of directional movement/countermovement and rhythm/repetition. Artists have been using these visual ideas for centuries to create their art, whether representationally or in non-objective images. A knowledge of these principles is very important in art-making. This online lesson covers the above principles in simplified language, with 19 painting and diagram illustrations of concepts covered, and many links to online visual examples. Also included are the concept of positive and negative space, a visual analysis of the directional movement of a painting, and an example of how the composition of an artwork is based on the inner voice of the artist and on the needs of the particular subject of the work. (See my teaching qualifications)
This is the fourth lesson in my new series of lessons that can be purchased at a small fee. The other courses on this site (four drawing lessons, four painting lessons, and four design lessons) continue to be available at no cost. By purchasing this or one of the other fee-based courses, you can help keep this site alive and growing; I still have at least 12 more lessons to add to this site.
To order the Design Principles lesson, please click on the Add to Cart button below, then on the View Cart button. Please type your name and e-mail address in the text boxes, so that I can e-mail you the password for this lesson's web page, and click on the Submit button, to send this information to me. You will have permanent access to this lesson. If you have any questions or would like more information, please e-mail me:
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This Design Principles lesson costs $20.00. To order, please click on the Add to Shopping Cart button below, then on the View Shopping Cart button. Then please enter your name and e-mail address in the boxes below, so I can e-mail you the web page address and password for the Design Principles lesson.
Thank you very much for your order! Please enter your full name and e-mail address below, so that I can e-mail you the password for this lesson, then click on the Submit button to send this information to me. You can expect to receive the password shortly. If you don't receive the password within 24 hours, please e-mail me.
Nancy Doyle
   Fine Art
Small Paintings
   Landscape   Reproductions
Computer Fine Art
Art Instruction
Drawing I: Contour
Drawing II: Mass
Drawing III: Gesture
Mechanics of Drawing
Painting I: Stretch Canvas
Painting II: Materials
Painting III: Still Life
Pastel Lesson
Figure Drawing
Perspective for Artists
Charcoal Lesson
Design I: Meaning
Design II: History
Design III: Guidelines
Design IV: Elements
Art Appreciation
Notes on Art-Making
Glossary of Art Terms
Modern Art Movements
What Is Art About?
Artist Profiles

Christo &
Painting IV: Possibilities
Design VI: Sources
Getting Discouraged
Painting V: Color Mixing
The Correct Way
    to Make Art    
Notes on Art-Making II
Self-Critique of My Work
Digital Photographs
Evolution of a Painting